Bosch Has Introduced Bosch Platinum Ir Fusion™ , The Newest Member Of The Bosch Premium Spark Plug Family. Bosch Platinum Ir Fusion Combines An Iridium And Platinum Center Electrode With Bosch's Exclusive Surface Air Gap Technology And Yttrium-Enhanced Ground Electrodes To Deliver Better Than Oe Performance.

Bosch's Platinum Ir Fusion Is The Industry's Only Spark Plug That Combines Iridium And Platinum In A Patented Fused Fine Wire Center Electrode Design. This Provides A More Durable And Long Lasting Center Electrode, Better Heat Dissipation, And Lower, More Stable Ignition Voltage Requirements.

Bosch Platinum Ir Fusion Features Four Yttrium-Enhanced Ground Electrodes, Providing Exceptional Performance Life. Yttrium Is A Rare Earth Element Which Was Discovered In Ytterby, Sweden In 1794 And Is A Key Component In Superconductors And Television Screens. The Use Of Yttrium, When Combined With Nickel Chromium, Produces A More Stable Alloy With Significantly Improved Resistance To Spark Wear From Erosion And Oxidation. On-Road Testing Conducted By Bosch Indicates Ground Electrode Durability Improvement Of Up To 87 Percent Versus Ground Electrode Designs Of Nickel Chromium Alone. Bosch Is The Only Spark Plug Manufacturer Using Yttrium As A Technological Design Component.

Bosch Platinum Ir Fusion Features An Exclusive Surface Air Gap Design That Delivers A Longer, More Powerful Spark Versus The Conventional J-Gap Electrode Design. It Provides Optimal Access To The Air-Fuel Mixture And Delivers The Most Efficient Fuel Combustion For Optimum Horsepower. Plus, The Factory Pre-Set Gap Never Requires Adjustment.

"Our Durability Tests Confirm That The Reduced Gap Wear Of The Bosch Platinum Ir Fusion Lowers The Voltage Requirement On The Ignition System, Yielding Better, More Consistent Performance And Longer Service Life," Said Martin Kashnowski, Director Of Product Management, Consumer Products For Bosch.

The New Bosch Platinum Ir Fusion Is Available For Virtually All Makes And All Models, Domestic And Import. Just Seven Plugs Cover 99 Percent Of All Oe Iridium Applications And 80 Percent Of Total Vehicle Applications On The Road Today. "Based On Bosch's Exclusive Advanced Technology, The Bosch Platinum Ir Fusion Offers The Aftermarket Industry A "Best In-Class" Plug Providing Better Than Oe Performance, And Optimal Vehicle Coverage With Minimal Inventory Investment," Said Kashnowski.

"At Bosch, We Work Constantly To Redefine And Improve The Product Segment To Drive Profitability For Our Retailer And Installer Customers And Enhance Value For The Consumer," Said Kashnowski. "The Premium Spark Plug Segment Has Been Growing Steadily And In This Scenario, Bosch's Strategy Has Been To Use Advanced Technology And Innovation To Offer A Premium Quality Product That Provides Enhanced Value To The Motorist While Enhancing Profitability For The Entire Service Industry. The New Bosch Platinum Ir Fusion Spark Plug Addresses The Needs Of The Emerging Iridium Plug Market Segment With Better Than Oe Performance And Design Innovation That Is Synonymous With The Bosch Brand."

According To Kashnowski, Bosch Is Transforming And Upgrading Its Entire Spark Plug Portfolio To Further Address Consumer Demands And Market Trends. The Complete Line-Up Will Consist Of Bosch Super Plus™ , Bosch Platinum Plus™ , Bosch Platinum+2™ , Bosch Platinum+4™ And The Bosch Platinum Ir Fusion™.

Bosch Super Plus Is An Advanced Copper Core Spark Plug That Uses Yttrium To Significantly Increase The Copper Core Center Electrode's Resistance To Spark Erosion. This Spark Plug Delivers A 50 Percent Longer Service Life Than All Other Copper Core Plugs. Plus, Its Tapered V-Profile Ground Electrode Improves Fuel Ignitability And Cold Start Performance.

The Bosch Platinum Series Includes The New Bosch Platinum Plus. This Spark Plug Features Bosch's Exclusive Platinum Technology In A Fused Fine Wire Center Electrode Design With A Tapered V-Profile Yttrium-Enhanced Ground Electrode To Deliver A 25 Percent Longer Service Life Over The Original Bosch Platinum Plug. The New Bosch Platinum Plus, Together With Platinum+2 And Platinum+4, Provides The Industry And Motorists With All Levels Of Premium Platinum Performance.